For the rebranding of the “Gaming Museum” in Berlin, the main objective is to create a new and engaging experience for visitors. The aim is to cultivate an open and friendly environment that not only caters to expert gamers but also attracts those who are curious and unfamiliar with the gaming world.

Many gamers tend to isolate themselves, so the concept of the museum is designed to counteract this by providing a space where they can connect with other passionate individuals. Moreover, it seeks to involve friends and family members who may not understand the gaming culture, in order to challenge the perception of gamers being considered strange or unusual.

By creating a welcoming and interactive environment, the Gaming Museum in Berlin aims to foster a sense of community and make gaming accessible to a wider audience.