Melusine is a branding project to create the packaging for a soap bar made from seaweeds. The demographic is women between 30/40 years old. Individuals love to be in touch with nature and respect the environment, living a healthy life, and at the same time seeking a profound connection with their femininity, empowering their own uniqueness and potential.

The story: “Mélusine or Melu-sina” is a figure of European folklore, a female spirit of fresh water in a holy well or river. She is usually depicted as a woman who is a serpent or fish from the waist down.