Melusine is a branding project to create the packaging for a soap-bar made from seaweeds. The demographic are women between 30/40 years old. Individuals love to be in touch with nature and respect the environment, living a healthy life and at the same time seeking a profound connection with their femininity empowering their own uniqueness and potential.
The story : “Mélusine or Melu-sina” is a figure of European folklore, a female spirit of fresh water in a holy well or river. She is usually depicted as a woman who is a serpent or fish from the waist down.
Luciana Canu 