Pedally Cagliari is a UI/UX design project for a bike rental website and mobile app that promotes sustainable urban mobility and relaxed city exploration. The project aims to help locals and tourists enjoy Cagliari and its panoramas through a simple, welcoming, and intuitive digital experience.
Problem
Many bike rental services are complex and geared towards sporty users, making them less accessible to tourists, families, and groups seeking a calm and enjoyable way to explore the city.
Solution
A user-centred web and app experience that simplifies bike rental, route discovery, and ride management, supported by a vibrant visual identity inspired by Cagliari’s coastline, sun, and local culture.
Outcome
An inclusive and approachable bike rental experience that encourages sustainable mobility and makes discovering Cagliari easy, social, and enjoyable for a wide range of users.
Luciana Canu 